«FRONT & CENTER LEADERSHIP»: Как лидеры используют личный брендинг, чтобы выделиться, и как это можно сделать вам

Learn the personal branding skills that help leaders build authority, influence, and credibility in their business and life. Do you want to learn how good leaders become great communicators, remarkable speakers, and impactful relationship builders?Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement.Brandon is a former Coca-Cola and Apple advertising executive with over twenty years of experience at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. In 2018, he launched the Brands On Brands podcast, which is consistently ranked as a top five branding podcast on Apple Podcasts.This book leads you step-by-step through the personal branding process. In this book you will learn: How to overcome the Middle of the Pack Mentality How to overcome the Middle of the Pack Mentality The nine steps of The Personal Branding Framework with activity guides for each step The nine steps of The Personal Branding Framework with activity guides for each step How to leverage Creating Content to build your authority How to leverage Creating Content to build your authority The secrets to Building Community and influence through networking, partnering, and public speaking The secrets to Building Community and influence through networking, partnering, and public speaking How to start Making an Impact that creates value for the people around you How to start Making an Impac t that creates value for the people around you The actions that matter to Escape the Sea of Sameness The actions that matter to Escape the Sea of Sameness How to get past what's stopping you - The Paradox of Routine How to get past what's stopping you - The Paradox of Routine This book also shares The Four Laws of Front & Center Leadership which show you what work to prioritize, how to take action every day, and how to keep moving forward.