Нет Б.С. Маркетинг для богатых - Дэн С. Кеннеди

PRZEDMIOTEM OFERTY JEST KOD DOSTĘPOWY DO KSIĄŻKI ELEKTRONICZNEJ (EBOOK)

KSIĄŻKA JEST DOSTĘPNA NA ZEWNĘTRZNEJ PLATFORMIE. KSIĄŻKA NIE JEST W POSTACI PLIKU.

THE SCARY TRUTH: The middle-class consumer populationand their buying poweris massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

• Autorzy: Dan S. Kennedy
• Wydawnictwo: Entrepreneur Press
• Data wydania: 2019
• Wydanie: 3
• Liczba stron:
• Forma publikacji: ePub (online)
• Język publikacji: angielski
• ISBN: 9781613084014

BRAK MOŻLIWOŚCI POBRANIA PLIKU. Drukowanie: OGRANICZENIE DO 2 stron. Kopiowanie: OGRANICZENIE DO 2 stron.

• Cover
• Title Page
• Copyright
• Contents
• Book One: Who Are These People Who Have All The Money?
• Chapter 1: Why you MUST MoveNow
• The Two Requirements for Your Prosperity
• How Bad Did This Get? How Bad Will It Get?
• A Look at Comparative Ability to Buy
• Your Choice
• Chapter 2: Who ARE These People, Anyway?
• Chapter 3: The Ultra-Rich: Different from You and Me
• Higher Education Predicts AffluenceBut There Are Plenty Who Defy the Norms
• Married, with Children
• Age and Affluence Still Go Together
• WHERE Are the Rich?
• Chapter 4: The Question Freud Couldn’t Answer
• Late-in-Life Divorce as a Spending Event
• Stigmas Gone
• It Isn’t Simple
• Chapter 5: Boys Will Be Boys, No Matter Their Age
• Status
• Men and Their Toys
• Chapter 6: Marketing to Affluent LGBTQ Consumers
• The Facts of This Market
• How to Match Media with This Market
• Can Outright Target Marketing Work?
• Careful Message-to-Market Matching
• Chapter 7: Affluent Boomers’ Spending Boom
• The Big Wave
• Where Are They Going?
• What Do They Want? What Will They Buy?
• One of the Toughest Challenges for Marketers (The Death of Age-Based Advertising)
• A Look at the Attitudes Governing Boomers’ Spending
• Sales Strategies, Tactics, and Tools
• Big Opportunities and How Businesses Will Adapt to Boomers in Coming Years
• Experiences
• Chapter 8: Those Who’ve Gone from Poor to Rich
• Selling to the Self-Employed Affluent
• Chapter 9: The 3-Full Glass
• Chapter 10: Peer Deep into Their Souls
• What the Gates Really Are
• Chapter 11: The Affluent E-Factors
• Recognition Does Matter
• Book One Summation
• Book Two: What Are They Spending Their Money On?
• Chapter 12: What Are You a Merchant Of?
• What It Is Needn’t Determine What It Is
• Chapter 13: Value in the Eye of the Beholder
• Chapter 14: Stop Selling Products and Services
• A Great Ad Campaign Can Last Forever
• Chapter 15: Indulgences
• Their Little Indulgences Equal Big Profit Improvements
• Money Spent on Passions
• Money Spent Collecting
• Chapter 16: Spending on People
• Money Spent on Kids and Grandkids
• Money Spent on Women
• Money Spent on Pets (Pets Are People, Too!)
• Chapter 17: Money Spent on Bling
• Chapter 18: Money Spent at Home
• Chapter 19: Entertainment Spending and the Experience Economy
• Money Spent on Experiences
• Money Spent Dining Out
• Money Spent on Travel
• Chapter 20: Money Spent on Liberty
• How to Make Yourself Magnetic to the Affluent
• Book Two Summation
• Book Three: How Can I Get Them to Give Me Their Money?
• Chapter 21: Connecting with the Affluent Customer You Want
• The Power of UN-Obvious Place
• Circumvent Search
• No Boundaries Anymore
• We Know Where They Live
• How Much Do We Know?
• The Online Equivalents
• Chapter 22: Affluent Consumer Entrapment
• Problems and Solutions
• Chapter 23: Using Direct Mail to Reach the Affluent
• Example #1: The Medical Field
• Example #2: Financial Investing
• Example #3: Real Estate Investing
• Summary
• Chapter 24: Using Social Media to Reach the Affluent
• Who Should You Be Targeting?
• Know Which Social Media Networks Your Audience Uses and How They Use Them
• Setting Up Social Media for Success
• What Should You Post on Social Media
• Build and Leverage Your Reputation as an Expert
• Design a Photograph-Worthy Space
• Product Placement by Affluencers
• The Wealthiest Customers Want Service on Social Media
• Chapter 25: Using Authority to Attract the Affluent: The Seven Pillars of Authority Marketing
• Affluent People Have Big Libraries. Poor People Have Big TVs
• Accelerate Trust in the Affluent Market Using the ACE Formula
• People Buy from People, Not Corporations
• What Should Your Book Be About?
• How to Leverage the Seven Pillars of Authority Marketing to Reach the Affluent Market
• How to Build Your Own Authority Marketing Blueprint
• Chapter 26: Using Client Hero Stories
• Start with the End in Mind
• Identify Your Hero
• Getting Affluent Clients to Agree to an Interview
• Writing Your Client Hero Story
• Chapter 27: You Need to Choose Your Words Carefully
• Sample 1
• Sample 2
• Sample 3
• Out of the Mouths of …
• Chapter 28: You Need to Choose Your Prices Carefully
• Price, Profit, Power
• Book Three Summation
• Book Four: Examples
• Book Four Preface: You Have to See It to Believe It
• Chapter 29: How a Dentist Transformed His Office Into a Hot Spot for Affluent Patients
• Chapter 30: How an Orthodontist Rose Above All Competition
• Display Profound Expertise
• Relieve Your Affluent Clients of Hassles
• Be Discriminatory on Who You Will Spend Money Marketing To
• Chapter 31: How an Asset Management Company Increased Revenue 300% Using Information to Attract, Convert, and Retain Affluent Clients
• Chapter 32: Money Spent on Education
• Chapter 33: How an Optician Repositioned His Business to Attract the Affluent
• The Reason Why Most Opticians Struggle
• A New Sales Process That Eliminates the Headaches of Retail
• A Unique Eyewear Style Consultation
• There Must Be Sales Choreography
• Crafting Effective Sales Scripts
• Everything Matters!
• More Money with Less Work
• How Much Is an “Expensive” Frame?
• The Law of Contrast
• How an L895 Frame Was Perceived as “Not Expensive,”
• Avoid Price Comparison
• How We Attract Properly Prepared Prospects
• Showing Up Differently
• Make Your Business about Something
• Make Your Business for Someone
• Constant Testing
• Expect a Few Bumps in the Road
• About the Author
• Index
• The No B.S. Guide to Direct Marketing, Third Edition
• Cover
• Title Page
• Copyright
• Chapter 1: The Big Switch: Why Direct Marketing for NON-Direct Marketing Businesses?
• Chapter 2: An OFFER They Can’t Refuse
• Contents

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Na podstawie art. 38 pkt 13 Ustawy z dnia 30 maja 2014 roku o prawach konsumenta realizując kod dostępowy rezygnujesz z prawa do odstąpienia od umowy zawartej na odległość.

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